Faculty Initiatives
Faculty Initiatives In Teaching – Learning
Innovative activities help keep students engaged, increase their interest in studying, and improve their learning and comprehension. At NICM-SJPI, faculty members employ a variety of innovative pedagogical activities to achieve these goals. This blog provides a summary of some of these activities, including role-playing, storytelling, simulations, projects, debates, and management games. We encourage readers to utilize these activities in their own teaching and to share any comments or suggestions for improvement. This peer-to-peer exchange will further enhance the learning experience for everyone involved.
| Activity Title | Group Discussion on Cash Flow |
| Developed By | Dr. Jigna Trivedi |
| Subject | Corporate Restructuring and Valuations |
| Activity Description | Students are required to bring the financial statements of a company of their choice, including the Balance Sheet, Profit & Loss Account, and Cash Flow Statement. Based on theoretical discussions, students compute different types of cash flows such as EBITDA-based Cash Flow, Cash Flow from Operations, Free Cash Flow, Free Cash Flow to Equity Holders, Free Cash Flow to the Firm, Levered Free Cash Flow, and Unlevered Free Cash Flow. |
| Learning Outcome | Students analyze differences among various cash flows, estimate firm value using different cash-flow-based valuation methods, and identify which valuation approach provides the highest value to the firm. |
| Activity Title | Options Trading Strategies in Excel |
| Developed By | Dr. Jigna Trivedi |
| Subject | Financial Derivatives |
| Activity Description | Students were provided with hypothetical data related to stock prices, strike prices, and option premiums to compute the net payoff for both the option buyer and the option writer. Various options trading strategies such as Covered Call, Protective Put, Bull Call Spread, and Bear Call Spread were discussed. For each strategy, the same stock price and strike price data were used, while the premium amount was adjusted accordingly. All computations were carried out using MS Excel. |
| Learning Outcome | Students gained practical understanding of options trading strategies through the construction of payoff matrices for option buyers and writers. They learned to represent payoffs both in tabular format and graphical form using Excel, enhancing their analytical and practical skills in derivatives trading. |
| Activity Title | Case Study on IRM – Different Insurance Products |
| Developed By | Dr. Urvi Amin |
| Subject | Insurance and Risk Management |
| Activity Description | This case study revolves around Priya, a 35-year-old software engineer from Bangalore, who invested in a high-premium ULIP with an annual premium exceeding INR 2.5 lakh. In 2021, the Indian government removed tax exemptions on such ULIPs, impacting Priya’s tax planning and documentation. This change prompted her to reassess her investment strategy. Upon consulting a financial advisor, she was guided to review her existing ULIP policy, explore alternative tax-efficient investment options, and seek professional tax advice. Priya ultimately chose to continue with her ULIP investment while diversifying her portfolio through instruments such as PPF and ELSS. |
| Learning Outcome | This activity helps students understand the practical implications of insurance products in risk management and financial planning. It emphasizes the importance of staying updated with regulatory changes, evaluating insurance-linked investments, and designing diversified, tax-efficient personal financial strategies. |
| Activity Title | Activity Based Learning |
| Developed By | Dr. Janvi Joshi |
| Subject | Security Analysis and Portfolio Management (SAPM) |
| Activity Description | The faculty organizes trading competitions where students actively participate in simulation-based stock market activities. Students are divided into groups and assigned the role of speculators, enabling them to apply technical analysis tools and concepts to make informed investment decisions in a controlled, virtual trading environment. |
| Learning Outcome | This activity enhances practical understanding of security analysis and portfolio management by allowing students to apply technical analysis concepts, develop decision-making skills, and gain hands-on experience in stock market trading strategies. |
| Activity Title | Decoding MNC Giants |
| Developed By | Dr. Heena Joshi |
| Subject | International Finance |
| Activity Description | This activity is designed to help students understand the functioning of major multinational corporations across the globe. Students are divided into groups of 6–7 members, and each group is assigned a top MNC randomly. Over a period of two weeks, students prepare a detailed poster (4 ft × 6 ft) based on predefined guidelines covering various aspects of the assigned company. The activity concludes with poster presentations by each group. |
| Learning Outcome | The activity enhances students’ understanding of international business operations, financial practices of MNCs, teamwork, research skills, and presentation abilities. It also encourages healthy competition, with certificates awarded to the best-performing group. |
| Activity Title | Usage of Advance Financial Function |
| Developed By | Dr. Jigna Trivedi |
| Subject | Financial Planning & Taxation |
| Activity Description | Students were provided situational numerical problems in advance through printed handouts. The session was conducted in the computer lab, where basic concepts of the Time Value of Money were first explained using the time-line approach. Practical problems related to Future Value of a Single Amount, Present Value of One-Time Investment, Implied Rate of Return, Number of Periods, Real Rate of Return, and Annuity were demonstrated using MS Excel. |
| Learning Outcome | Students were familiarized with advanced Excel financial functions such as FV, NPER, and PMT, including correct input of values and usage of the Type field, enabling them to apply financial calculations effectively in real-life financial planning scenarios. |
| Activity Title | Story Telling – Story of Aryagram-Keshav Gaushala |
| Developed By | Dr. Jigna Trivedi |
| Subject | Management Accounting |
| Activity Description | This activity is based on the story of Aryagram-Keshav Gaushala located at Randheja, Gandhinagar, Gujarat. The Gaushala operates on an interdependent model of Ayurveda and Indian cow products. Along with the Gaushala, it runs a hospital and a retail store offering Panchkarma treatments and selling Panchgavya products. A major issue arose regarding the usage of ghee: the Vaidya demanded the oldest ghee for Panchkarma treatments, while the retail outlet required the latest ghee for sale. The Gaushala faced challenges in segregating ghee for hospital and store use and maintaining accurate records of ghee bottle issuance, leading to confusion in physical inventory management. |
| Learning Outcome | This activity helps students understand practical management accounting issues such as inventory segregation, record-keeping, and internal control systems. It encourages analytical thinking to devise systematic methods for inventory classification, tracking, and efficient resource utilization in a real-life organizational context. |
| Activity Title | Case Study on Banking |
| Developed By | Dr. Urvi Amin |
| Subject | Banking |
| Activity Description | The case features Anya Singh, an entrepreneur who faces a dilemma between the personalized services of traditional banking and the convenience offered by digital banking platforms. The case highlights the evolving banking landscape, including growing customer preference for digital solutions, concerns related to data privacy, and the importance of financial inclusion. |
| Learning Outcome | This activity helps students analyze the adaptability of traditional banks, understand trust-building mechanisms in FinTech, explore the role of hybrid banking models, and evaluate ways to foster human connection and financial literacy in a digital banking environment. |
| Activity Title | Retirement Planning Skit |
| Developed By | Dr. Priyanka Batra |
| Subject | Financial Planning and Taxation |
| Activity Description | The activity began with a brief introduction highlighting the importance of retirement planning and related financial instruments. Students were assigned roles representing different retirement schemes and given time to research and collaboratively develop a skit based on real-life scenarios. The skit covered concepts such as EPF, PPF, Senior Citizen’s Saving Scheme, NPS, Superannuation Fund, Gratuity, Retirement Insurance Policies, Post-retirement counselling, and Reverse Mortgage, supported by visual aids and props. |
| Learning Outcome | This activity provided students with a comprehensive understanding of retirement planning instruments, their benefits, and tax implications. It encouraged active participation, enhanced communication and teamwork skills, and emphasized the importance of early and informed financial planning for retirement. |
| Activity Title | Dream Calculation |
| Developed By | Dr. Heena Joshi |
| Subject | Corporate Finance |
| Activity Description | This activity is designed to guide students in financial decision-making by encouraging them to envision their future goals and apply key financial concepts such as future value, present value, compounding, and annuities. Through structured steps, students learn how to plan and quantify their dreams using practical financial calculations. |
| Steps Involved |
Goal Setting: Students envision their life 5–10 years ahead and list specific personal and professional dreams. Asset Valuation: Students research current market values of assets related to their dreams using online sources. Inflation Accounting: Students understand the impact of inflation on future values and calculate inflated values using a hypothetical inflation rate. Lumpsum Investment: Students calculate the present value required today to achieve future dreams using a hypothetical interest rate. Monthly Saving (Annuity): Students are introduced to the annuity concept and calculate the required monthly savings using a hypothetical interest rate to achieve their dreams. |
| Learning Outcome | The activity helps students develop a practical understanding of financial planning, long-term decision-making, and the application of time value of money concepts in real-life scenarios. |
| Activity Title | Designing One Digital Marketing Campaign for a Selected Brand |
| Developed By | Dr. Krunal Joshi |
| Subject | Digital and Social Media Marketing |
| Activity Description | Students are divided into groups of five. Each group selects a brand of its choice and conducts an in-depth analysis of the brand’s digital marketing strategy along with that of its key competitors over the past few months. Based on the insights derived from the analysis, the group designs at least one comprehensive digital marketing campaign for the selected brand. |
| Activity Process |
Brand Selection: Each group selects a brand for analysis. Competitor Analysis: Study and evaluate the digital marketing strategies used by the brand and its competitors. Campaign Design: Design one digital marketing campaign with clear objectives, target audience, platforms, content strategy, and budget considerations. Justification: Provide logical justification for all major elements of the campaign based on analysis. Presentation: Groups present the designed campaign and justification in front of the class. |
| Learning Outcome | This activity helps students develop practical skills in digital marketing strategy formulation, competitive analysis, creative campaign design, and presentation, enhancing their understanding of real-world digital and social media marketing practices. |
| Activity Title | Designing Brand Elements for a Proposed New Brand |
| Developed By | Dr. Krunal Joshi |
| Subject | Product and Brand Management |
| Activity Description | Students work in groups of five to analyze an existing brand and its competitors, focusing on various brand elements and their alignment with the brand’s overall positioning strategy. Based on this analysis, each group designs brand elements for a hypothetical new brand in the same industry, product, or category, providing justification for each element developed. |
| Activity Process |
Group Formation: Students are divided into groups of five. Brand Analysis: Each group studies an existing brand and its competitors, analyzing brand elements such as name, logo, tagline, symbols, and positioning. Brand Design: Groups develop brand elements for a hypothetical new brand in the same category, supported with clear justification. Presentation: Students present their proposed brand elements and rationale before the class. |
| Learning Outcome | This activity enables students to understand the strategic role of brand elements, apply brand positioning concepts, enhance creative thinking, and develop analytical and presentation skills. |
| Activity Title | Analyzing Service Provider Advertisement |
| Developed By | Prof. Vrushabh Solanki |
| Subject | Service Marketing |
| Activity Description | Groups of two students select a service provider company and collect four to five distinct advertisements or promotional materials, including TV commercials, online ads, print ads, social media campaigns, etc. Students then analyze the advertisements focusing on target audience, message, value proposition, and branding. Each group presents their findings verbally to the class, followed by a Q&A session. |
| Learning Outcome | This activity helps students understand advertisement strategies, identify key elements of effective promotional communication, analyze branding and messaging, and develop presentation and critical thinking skills. |
| Activity Title | A Debate on “Do Marketers Create Needs or Do Needs Pre-Exist?” |
| Developed By | Dr. Krunal Joshi |
| Subject | Marketing Management |
| Activity Description | The faculty divides the class into two groups: one group argues that marketers create needs, while the other believes that needs already exist and marketers merely identify them. Students are given time to prepare their arguments, followed by an open classroom debate. The faculty concludes by summarizing and integrating key points from both perspectives. |
| Activity Process |
Group Division: Students are divided into two groups based on opposing viewpoints. Preparation Time: Each group is given approximately 15 minutes to discuss and frame arguments. Debate: Groups present and defend their viewpoints, followed by an open class discussion. Faculty Summary: The faculty synthesizes arguments from both sides, clarifying misconceptions and connecting theoretical concepts. |
| Learning Outcome | This activity helps students critically analyze the concept of consumer needs, understand the role of marketers in uncovering latent needs, and develop skills in logical reasoning, communication, and collaborative discussion. |
| Activity Title | Role Play on Personal Selling |
| Developed By | Dr. Krunal Joshi |
| Subject | Sales and Distribution Management |
| Activity Description | This activity involves a role-play exercise where two students enact a real-life sales call situation in front of the class. One student assumes the role of a prospective customer, while the other acts as a salesperson. The interaction is observed by the rest of the class. |
| Learning Outcome | The activity helps students understand and critically evaluate each stage of the personal selling process, including approach, need identification, presentation, handling objections, and closing the sale. It enhances communication skills, practical selling knowledge, and observational learning among students. |
| Activity Title | Story Telling |
| Developed By | Dr. Anushree Mehta |
| Subject | Organizational Behaviour |
| Activity Description | This story highlights the history of Barbie, an 11-inch plastic doll introduced by Mattel, Inc. in 1959. Ruth Handler, cofounder of Mattel, introduced Barbie, and in 1961, her boyfriend Ken was launched. However, Barbie faced cultural challenges in some countries. In 1995, Saudi Arabia banned Barbie as she did not comply with Islamic dress codes. In response, Mattel and local companies introduced dolls like Fulla in Arab countries, fully covered in black and without a boyfriend, to respect local cultural norms. |
| Learning Outcome | Students will understand how cultural and social norms influence product acceptance, adaptation, and localization strategies in global business practices. |
| Activity Title | Team Building Exercise |
| Developed By | Dr. Anushree Mehta |
| Subject | Organizational Behaviour |
| Activity Description | Groups are formed to complete two tasks. In the first task, team members hold hands with adjacent members to form a circle, then turn 360 degrees without breaking the circle. The second task involves standing on a piece of paper and folding it progressively, ensuring all team members’ feet remain inside. Teams have 5 minutes for each task, and the team completing it successfully wins. |
| Learning Outcome | Enhances teamwork, coordination, problem-solving, communication, and collaborative planning under time constraints. |
| Activity Title | Field Activity |
| Developed By | Dr. Anushree Mehta |
| Subject | Human Resource Management |
| Activity Description | Visit a hotel or restaurant to observe front office staff, their activities, behavior, human traits, job performance, interactions with other roles (attendants, housekeepers), and working conditions. Interact with staff to validate observations. Conduct job evaluation for any two observed jobs using job evaluation fundamentals and present findings in class. |
| Learning Outcome | Provides practical understanding of job analysis, evaluation techniques, and real-world observation of employee roles and working conditions. |
| Activity Title | Storytelling |
| Developed By | Dr. Anushree Mehta |
| Subject | Performance Management |
| Activity Description | A young boy demonstrates initiative by cold-calling a potential employer to offer lawn-cutting services at a discounted rate. Despite rejection, he remains positive and declines an offered job, showing he was already self-employed. Classroom discussion focuses on the importance of self-appraisal, its parameters, and designing a self-appraisal form for a sales trainee at Maruti Motors. |
| Learning Outcome | Understanding the significance of self-appraisal, critical thinking in performance assessment, and practical application of self-evaluation techniques in real-world scenarios. |
| Activity Title | Determinant of Compensation System |
| Developed By | Dr. Anushree Mehta |
| Subject | Compensation Management |
| Activity Description | This is a group activity where students work in pairs to select a company in the MSME segment. They conduct interviews with the HR manager/personnel to understand the organization's compensation management system. The focus is on identifying the starting point of the compensation system, pay structures for various groups (sales, admin, executives), use of contingent pay, challenges in implementation, and software tools used. Each group records the interview and presents findings in class. |
| Learning Outcome | Understand the determinants of a compensation system, analyze pay structures across different employee groups, identify challenges and tools used, and develop practical insights from real-world HR interviews. |
| Activity Title | Storytelling |
| Developed By | Dr. Anushree Mehta |
| Subject | Performance Management |
| Activity Description | This storytelling activity centers on a young boy who demonstrates initiative by cold-calling a potential employer to offer lawn-cutting services at a discounted rate. Despite being rejected, he remains positive and declines a job offer, showing he was already self-employed. The classroom discussion focuses on the importance of self-appraisal, its parameters, and designing a self-appraisal form for a sales trainee at Maruti Motors. The activity encourages critical thinking and practical application of self-assessment concepts. |
| Learning Outcome | Students learn the significance of self-appraisal, understand parameters for evaluating performance, and practice designing self-assessment tools relevant to real-world business contexts. |
| Activity Title | Storytelling |
| Developed By | Dr. Tanvi Kothari |
| Subject | Management of Industrial Relations and Labour Laws |
| Activity Description | Different Panchatantra stories were narrated in the classroom to explain industrial dispute settlement mechanisms under the Industrial Dispute Act, 1947. Stories such as "The Lion and The Rabbit", "Two Cats and A Monkey", and "Chako and Chaki" were used to illustrate the concepts of collective bargaining, conciliation, and state intervention mechanisms, respectively. |
| Learning Outcome | Students understand the practical application of dispute resolution methods in industrial relations through storytelling and analogy, making complex legal concepts easier to grasp. |
| Activity Title | Video Story Telling |
| Developed By | Dr. Tanvi Kothari |
| Subject | Change Management and Organization Development |
| Activity Description | Students watch the video version of the business fable Our Iceberg Is Melting by John Kotter and Holger Rathgeber. The story about penguins teaches collaboration in the workplace to effectively handle macro changes in the environment. The activity elaborates the Eight-Point Process for creating successful change: (1) generate urgency; (2) form a guiding team; (3) create vision and strategy; (4) communicate a clear, inspiring message; (5) empower others to act; (6) gain momentum with quick wins; (7) sustain progress; and (8) embed change into the group culture. |
| Learning Outcome | Students understand Kotter's Eight-Step Change Model, learn strategies for managing organizational change, and explore ways to foster collaboration and adaptability in dynamic work environments. |
| Activity Title | Simulation |
| Developed By | Dr. Tanvi Kothari |
| Subject | Human Resource Planning and Development |
| Activity Description | Students participate in an assessment center simulation to understand the process of identifying employee potential. Groups of 2-3 students are assigned different tasks involving various training methods such as case studies, role plays, and in-basket exercises. At the end of the exercises, students select the most deserving candidates/employees based on performance. |
| Learning Outcome | Students learn about assessment center techniques, evaluation of employee potential, and application of different training methods for talent assessment. |
| Activity Title | Decision-Making Exercise |
| Developed By | Dr. Anushree Mehta |
| Subject | Organizational Behaviour |
| Activity Description | The faculty forms two groups of six students each. One group is tasked with finding a solution to a given problem, while the second group acts as the devil’s advocate, opposing the proposed solution. The exercise continues until both groups reach a consensus, fostering critical thinking, negotiation, and collaborative decision-making skills. |
| Learning Outcome | Students will develop skills in group decision-making, critical evaluation, handling opposing viewpoints, and achieving consensus through collaboration and discussion. |
| Activity Title | Simulation |
| Developed By | Dr. Anushree Mehta |
| Subject | Human Resource Management |
| Activity Description | Visit an organization and interact with HR professionals to understand the employee selection process. Choose a job position and design a selection process including sourcing, selection criteria, assessment sheets, and job advertising. Follow the detailed simulation steps to carry out the selection process. |
| Learning Outcome | Provides practical understanding of employee selection, sourcing strategies, designing selection criteria, and executing a structured recruitment process. |
| Activity Title | Case Let |
| Developed By | Dr. Anushree Mehta |
| Subject | Compensation Management |
| Activity Description | Mr. Neeraj, CEO of Lifeline Pharma Private Limited, faced challenges as the company’s production could not reach the market due to legal issues, leaving employees idle. HR VP Mr. Giriraj was asked to reduce salaries, causing potential talent attrition. Internal consultant Mr. Gautam analyzed internal and external data, evaluating factors affecting pay levels. The solution proposed included hybrid contingent pay schemes and team-based rewards, emphasizing teamwork and retaining high performers. |
| Learning Outcome | Understanding of reward management strategies, impact of compensation on employee retention and performance, and application of internal and external market data in designing effective reward systems. |
| Activity Title | Storytelling |
| Developed By | Dr. Anushree Mehta |
| Subject | Performance Management |
| Activity Description | This activity narrates HCL Infosystems' transformation led by Premkumar Seshadri through the Gold Standards program. The PULSE framework was introduced to drive behavioral and cultural changes, foster ownership, maximize potential, and demand excellence. PULSE 1.0 focused on behavioral shifts and internalizing processes, leading to improved compliance and identification of organizational gaps. The discussion encourages exploring strategies for introducing a new performance review system while retaining key talent. |
| Learning Outcome | Understanding the implementation of cultural and behavioral change programs, analyzing their impact on organizational performance, and developing strategies for effective performance review systems while ensuring talent retention. |
| Activity Title | Audit Questionnaire Design |
| Developed By | Dr. Tanvi Kothari |
| Subject | Human Resource Audit |
| Activity Description | Students work in groups to prepare a Human Resource audit questionnaire for any three HR functions of a company they have visited or where they completed their SIP as auditors. Separate questionnaires are to be designed for top management, line managers, HR staff, and workers to effectively audit the selected HR functions. |
| Learning Outcome | Students learn to design audit tools tailored to different organizational levels and gain practical experience in assessing HR functions systematically. |
| Activity Title | Industrial Visit and Interview |
| Developed By | Dr. Tanvi Kothari |
| Subject | Management of Industrial Relations and Labour Laws |
| Activity Description | This is an individual activity aimed at understanding the practical implications and applications of various labour laws, including Industrial Disputes Act (1947), Factories Act (1948), Industrial Employment Standing Orders Act (1946), Contract Labour (Regulation & Abolition) Act (1970), Child Labour (Prohibition and Regulation) Act (1986), and Apprentice Act (1961). The activity also covers concepts such as disciplinary issues, grievance mechanisms, workers’ participation management, and sexual harassment policies through visits and interviews. |
| Learning Outcome | Students gain practical insights into industrial relations and labour law compliance while learning to analyze workplace policies and their implementation. |
| Activity Title | Management Game |
| Developed By | Dr. Tanvi Kothari |
| Subject | Change Management and Organization Development |
| Activity Description | The class is divided into teams of two members. In each team, one member closes their eyes while the other guides them to move from one place to another. Both members are connected by touching the tips of their fingers during the activity. |
| Learning Outcome | Students learn about trust, communication, coordination, and teamwork in organizational settings. |
| Activity Title | Project |
| Developed By | Dr. Tanvi Kothari |
| Subject | Human Resource Planning and Development |
| Activity Description | This is a group activity with each group consisting of three members. The group first identifies a company/organization. They then design a training program for a chosen group of employees (e.g., sales executives in the white goods sector). The training program is structured based on the ADIME model (as explained in Chapter 1, page 33 of "Human Resource Development" by Werner), covering all phases: need assessment, training design, implementation, and evaluation. |
| Learning Outcome | Students learn to design a comprehensive training program, apply the ADIME model, and understand the full training process from needs assessment to evaluation in a real-world organizational context. |
| Activity Title | Netflix: A Case Study in Strategic Innovation and Global Expansion |
| Developed By | Dr. Urvi Amin |
| Subject | Strategic Management |
| Activity Description | This case study examines Netflix's transformation from a DVD-by-mail rental service to a leading global streaming platform. It analyzes key strategic decisions, innovation drivers, and the challenges and implications of global expansion. |
| Learning Outcome | Students gain insights into strategic innovation, global expansion strategies, and the decision-making processes that drive growth in the entertainment industry. |
| Activity Title | Professional Communication Roleplay |
| Developed By | Dr. Priyanka Batra |
| Subject | Managerial Communication |
| Activity Description | Students participated in roleplays focusing on telephone, video conferencing, and social media etiquettes. Small groups were assigned real-world scenarios, such as client calls, virtual team meetings, and online messaging exchanges. Students collaboratively strategized, practiced effective communication techniques, and emphasized clarity, professionalism, and adaptability. Each roleplay was followed by feedback sessions using an evaluation checklist. |
| Learning Outcome | Students enhanced their verbal and non-verbal communication skills, learned professional etiquettes across multiple digital channels, and gained practical insights into effective professional communication in diverse real-world contexts. |
| Activity | Globalization Roleplay |
| Subject | International Business |
| Developed By | Dr. Priyanka Batra |
| Description | In a dynamic classroom activity focused on international business, students engaged in an immersive roleplay session to spotlight the factors driving globalization. The objective was to provide a practical understanding of the complex forces shaping the interconnected world of international business. In a recent international business classroom activity, students participated in a roleplay session focusing on the factors driving globalization. Over 30 minutes, each student assumed a specific role representing different stakeholders in the global business landscape. The roles ranged from multinational corporations and government officials to consumers and technology innovators. Engaging in simulated discussions and negotiations, students navigated the challenges and opportunities arising from technological advancements, trade liberalization, and cultural exchange. Following the roleplay, a debriefing session emphasized insights gained from diverse perspectives, highlighting the interconnected nature of global business. The activity concluded with student reflections, providing valuable takeaways on how globalization factors impact decision-making in a simulated global business environment. This immersive experience not only brought theoretical concepts to life but also fostered a deeper comprehension of the multifaceted forces driving international business in a globalized era. |
| Learning Outcome | Students developed a practical understanding of globalization forces, gained insights into stakeholder perspectives, and learned how these factors influence decision-making in a global business environment. |
| Activity | Group Work and Discussions on Women Entrepreneurship |
| Subject | Entrepreneurship Development |
| Developed By | Dr. Shivanisinh Parmar |
| Description | Students were randomly divided into groups for discussions to understand entrepreneurship and the traits of an entrepreneur. They were assigned topics by the faculty and researched the background, challenges faced, motivations, funding sources, and business plan components of chosen entrepreneurs. They also explored industry conditions, hurdles overcome, and guidance sought by entrepreneurs. Each student presented their findings to the class, facilitating collaborative problem-solving, teamwork, and critical thinking. This activity promotes active learning, real-world insights, and effective understanding of entrepreneurship concepts. |
| Activity | Experimental Study |
| Subject | Research Methodology |
| Developed By | Dr. Tanvi Kothari |
| Description | Four students (two boys and two girls) volunteered for an experimental study conducted in two rounds. In the first round, each student was given a different puzzle with varying numbers of pieces and the time taken to complete each puzzle was recorded. In the second round, all students were given the same puzzle with the same number of pieces, and their completion times were recorded. The activity involved comparing the time taken by each student in both rounds to analyze performance differences. |
| Activity | Activity Based Learning |
| Subject | Business Statistics |
| Developed By | Dr. Janvi Joshi |
| Description | This is a role play based activity as a part of the course of Production and operation management which helps in learning inventory management aspects like limit the buildup inventories at any point of time in the production line, communicate status of work item as it moves through the workflow, lead time and safety stock management etc. |
| Activity Title | Case Study on LAB |
| Developed By | Dr. Urvi Amin |
| Subject | Legal Aspects of Business |
| Activity Description | In the Museum of Fine Arts (MFA), Emma's prized watercolor, "Sun-Kissed Cove," mysteriously vanishes, prompting an investigation into bailment agreements, security lapses, and institutional responsibility. Inspector Singh uncovers deceit and greed, leading to the culprit's apprehension and recovery of the painting. The case highlights the importance of robust bailment agreements, ethical considerations, preventive measures, and collaborative efforts against art crime. |
| Learning Outcome | Students will understand the legal implications of bailment agreements, the significance of security protocols in protecting valuable assets, and the ethical responsibilities of institutions handling art. |
| Activity | Business Analytics Chart Workshop |
| Subject | Business Analytics |
| Developed By | Dr. Priyanka Batra |
| Description | The primary goal of this workshop was to familiarize students with various types of charts and graphs, enhancing their data visualization skills. Students learned to select the most appropriate chart type for different datasets, improving their communication and decision-making capabilities. |
| Learning Outcome | Students gained practical skills in data visualization, learned to choose suitable chart types for analysis, and improved their ability to communicate insights effectively for better decision-making. |
| Activity | Documentary |
| Subject | Advanced Data Analytics |
| Developed By | Prof. Vrushabh Solanki |
| Description | The Great Hack is a documentary film that was released on Netflix in 2019. The documentary explores the role of data-driven political campaigns and the use of personal data in influencing the outcomes of elections, particularly focusing on the 2016 United States presidential election. It delves into the controversial practices of data analytics companies, such as Cambridge Analytica, in harvesting and utilizing user data for targeted political advertising. Students are instructed to watch the documentary then introduction and relevance of this documentary is given. Then a group discussion among class takes place regarding data privacy, usage of personal data in business context, decision making with the help of data etc. |
| Activity | Group Work and Discussions on Artificial Intelligence |
| Subject | Management Information System |
| Developed By | Dr. Shivanisinh Parmar |
| Description | Students were randomly divided into groups to discuss Artificial Intelligence (AI), including its functions, applications, benefits, and societal impacts. They analyzed both pros and cons of AI and engaged in collaborative discussions and tasks to promote critical thinking and teamwork. This activity fosters active learning, enhances long-term retention, and creates a dynamic learning environment where students can understand and apply AI concepts in real-world information system scenarios. |
| Activity | Monkey Business Illusion |
| Subject | Business Ethics & Corporate Governance |
| Developed By | Dr. Heena Joshi |
| Description | Show the "Monkey Business Illusion" video to students, instructing them to count the number of passes made by the team wearing white shirts. After the video, ask students how many passes they counted and if they noticed anything else, such as the gorilla. Use this to introduce inattentional blindness and selective attention, highlighting their impact on perception and ethical decision-making. Students then reflect on real-world scenarios where awareness beyond a focused task is important. |
| Activity | Activity Based Learning |
| Subject | Business Statistics |
| Developed By | Dr. Janvi Joshi |
| Description | In this simulation-based activity, students assume the role of portfolio managers guiding investors in selecting a company for investment within a given industry. They analyze the historical profits of two allocated companies using secondary data from company websites. Statistical concepts such as central tendency and variability are applied to make informed investment recommendations. |
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Activity Title Group Discussion on Cash Flow Developed By Dr. Jigna Trivedi Subject Corporate Restructuring and Valuations Activity Description Students are required to bring the financial statements of a company of their choice, including the Balance Sheet, Profit & Loss Account, and Cash Flow Statement. Based on theoretical discussions, students compute different types of cash flows such as EBITDA-based Cash Flow, Cash Flow from Operations, Free Cash Flow, Free Cash Flow to Equity Holders, Free Cash Flow to the Firm, Levered Free Cash Flow, and Unlevered Free Cash Flow. Learning Outcome Students analyze differences among various cash flows, estimate firm value using different cash-flow-based valuation methods, and identify which valuation approach provides the highest value to the firm. Activity Title Options Trading Strategies in Excel Developed By Dr. Jigna Trivedi Subject Financial Derivatives Activity Description Students were provided with hypothetical data related to stock prices, strike prices, and option premiums to compute the net payoff for both the option buyer and the option writer. Various options trading strategies such as Covered Call, Protective Put, Bull Call Spread, and Bear Call Spread were discussed. For each strategy, the same stock price and strike price data were used, while the premium amount was adjusted accordingly. All computations were carried out using MS Excel. Learning Outcome Students gained practical understanding of options trading strategies through the construction of payoff matrices for option buyers and writers. They learned to represent payoffs both in tabular format and graphical form using Excel, enhancing their analytical and practical skills in derivatives trading. Activity Title Case Study on IRM – Different Insurance Products Developed By Dr. Urvi Amin Subject Insurance and Risk Management Activity Description This case study revolves around Priya, a 35-year-old software engineer from Bangalore, who invested in a high-premium ULIP with an annual premium exceeding INR 2.5 lakh. In 2021, the Indian government removed tax exemptions on such ULIPs, impacting Priya’s tax planning and documentation. This change prompted her to reassess her investment strategy. Upon consulting a financial advisor, she was guided to review her existing ULIP policy, explore alternative tax-efficient investment options, and seek professional tax advice. Priya ultimately chose to continue with her ULIP investment while diversifying her portfolio through instruments such as PPF and ELSS. Learning Outcome This activity helps students understand the practical implications of insurance products in risk management and financial planning. It emphasizes the importance of staying updated with regulatory changes, evaluating insurance-linked investments, and designing diversified, tax-efficient personal financial strategies. Activity Title Activity Based Learning Developed By Dr. Janvi Joshi Subject Security Analysis and Portfolio Management (SAPM) Activity Description The faculty organizes trading competitions where students actively participate in simulation-based stock market activities. Students are divided into groups and assigned the role of speculators, enabling them to apply technical analysis tools and concepts to make informed investment decisions in a controlled, virtual trading environment. Learning Outcome This activity enhances practical understanding of security analysis and portfolio management by allowing students to apply technical analysis concepts, develop decision-making skills, and gain hands-on experience in stock market trading strategies. Activity Title Decoding MNC Giants Developed By Dr. Heena Joshi Subject International Finance Activity Description This activity is designed to help students understand the functioning of major multinational corporations across the globe. Students are divided into groups of 6–7 members, and each group is assigned a top MNC randomly. Over a period of two weeks, students prepare a detailed poster (4 ft × 6 ft) based on predefined guidelines covering various aspects of the assigned company. The activity concludes with poster presentations by each group. Learning Outcome The activity enhances students’ understanding of international business operations, financial practices of MNCs, teamwork, research skills, and presentation abilities. It also encourages healthy competition, with certificates awarded to the best-performing group. Activity Title Usage of Advance Financial Function Developed By Dr. Jigna Trivedi Subject Financial Planning & Taxation Activity Description Students were provided situational numerical problems in advance through printed handouts. The session was conducted in the computer lab, where basic concepts of the Time Value of Money were first explained using the time-line approach. Practical problems related to Future Value of a Single Amount, Present Value of One-Time Investment, Implied Rate of Return, Number of Periods, Real Rate of Return, and Annuity were demonstrated using MS Excel. Learning Outcome Students were familiarized with advanced Excel financial functions such as FV, NPER, and PMT, including correct input of values and usage of the Type field, enabling them to apply financial calculations effectively in real-life financial planning scenarios. Activity Title Story Telling – Story of Aryagram-Keshav Gaushala Developed By Dr. Jigna Trivedi Subject Management Accounting Activity Description This activity is based on the story of Aryagram-Keshav Gaushala located at Randheja, Gandhinagar, Gujarat. The Gaushala operates on an interdependent model of Ayurveda and Indian cow products. Along with the Gaushala, it runs a hospital and a retail store offering Panchkarma treatments and selling Panchgavya products. A major issue arose regarding the usage of ghee: the Vaidya demanded the oldest ghee for Panchkarma treatments, while the retail outlet required the latest ghee for sale. The Gaushala faced challenges in segregating ghee for hospital and store use and maintaining accurate records of ghee bottle issuance, leading to confusion in physical inventory management. Learning Outcome This activity helps students understand practical management accounting issues such as inventory segregation, record-keeping, and internal control systems. It encourages analytical thinking to devise systematic methods for inventory classification, tracking, and efficient resource utilization in a real-life organizational context. Activity Title Case Study on Banking Developed By Dr. Urvi Amin Subject Banking Activity Description The case features Anya Singh, an entrepreneur who faces a dilemma between the personalized services of traditional banking and the convenience offered by digital banking platforms. The case highlights the evolving banking landscape, including growing customer preference for digital solutions, concerns related to data privacy, and the importance of financial inclusion. Learning Outcome This activity helps students analyze the adaptability of traditional banks, understand trust-building mechanisms in FinTech, explore the role of hybrid banking models, and evaluate ways to foster human connection and financial literacy in a digital banking environment. Activity Title Retirement Planning Skit Developed By Dr. Priyanka Batra Subject Financial Planning and Taxation Activity Description The activity began with a brief introduction highlighting the importance of retirement planning and related financial instruments. Students were assigned roles representing different retirement schemes and given time to research and collaboratively develop a skit based on real-life scenarios. The skit covered concepts such as EPF, PPF, Senior Citizen’s Saving Scheme, NPS, Superannuation Fund, Gratuity, Retirement Insurance Policies, Post-retirement counselling, and Reverse Mortgage, supported by visual aids and props. Learning Outcome This activity provided students with a comprehensive understanding of retirement planning instruments, their benefits, and tax implications. It encouraged active participation, enhanced communication and teamwork skills, and emphasized the importance of early and informed financial planning for retirement. Activity Title Dream Calculation Developed By Dr. Heena Joshi Subject Corporate Finance Activity Description This activity is designed to guide students in financial decision-making by encouraging them to envision their future goals and apply key financial concepts such as future value, present value, compounding, and annuities. Through structured steps, students learn how to plan and quantify their dreams using practical financial calculations. Steps Involved Goal Setting: Students envision their life 5–10 years ahead and list specific personal and professional dreams.
Asset Valuation: Students research current market values of assets related to their dreams using online sources.
Inflation Accounting: Students understand the impact of inflation on future values and calculate inflated values using a hypothetical inflation rate.
Lumpsum Investment: Students calculate the present value required today to achieve future dreams using a hypothetical interest rate.
Monthly Saving (Annuity): Students are introduced to the annuity concept and calculate the required monthly savings using a hypothetical interest rate to achieve their dreams.Learning Outcome The activity helps students develop a practical understanding of financial planning, long-term decision-making, and the application of time value of money concepts in real-life scenarios. - Marketing
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Activity Title Designing One Digital Marketing Campaign for a Selected Brand Developed By Dr. Krunal Joshi Subject Digital and Social Media Marketing Activity Description Students are divided into groups of five. Each group selects a brand of its choice and conducts an in-depth analysis of the brand’s digital marketing strategy along with that of its key competitors over the past few months. Based on the insights derived from the analysis, the group designs at least one comprehensive digital marketing campaign for the selected brand. Activity Process Brand Selection: Each group selects a brand for analysis.
Competitor Analysis: Study and evaluate the digital marketing strategies used by the brand and its competitors.
Campaign Design: Design one digital marketing campaign with clear objectives, target audience, platforms, content strategy, and budget considerations.
Justification: Provide logical justification for all major elements of the campaign based on analysis.
Presentation: Groups present the designed campaign and justification in front of the class.Learning Outcome This activity helps students develop practical skills in digital marketing strategy formulation, competitive analysis, creative campaign design, and presentation, enhancing their understanding of real-world digital and social media marketing practices. Activity Title Designing Brand Elements for a Proposed New Brand Developed By Dr. Krunal Joshi Subject Product and Brand Management Activity Description Students work in groups of five to analyze an existing brand and its competitors, focusing on various brand elements and their alignment with the brand’s overall positioning strategy. Based on this analysis, each group designs brand elements for a hypothetical new brand in the same industry, product, or category, providing justification for each element developed. Activity Process Group Formation: Students are divided into groups of five.
Brand Analysis: Each group studies an existing brand and its competitors, analyzing brand elements such as name, logo, tagline, symbols, and positioning.
Brand Design: Groups develop brand elements for a hypothetical new brand in the same category, supported with clear justification.
Presentation: Students present their proposed brand elements and rationale before the class.Learning Outcome This activity enables students to understand the strategic role of brand elements, apply brand positioning concepts, enhance creative thinking, and develop analytical and presentation skills. Activity Title Analyzing Service Provider Advertisement Developed By Prof. Vrushabh Solanki Subject Service Marketing Activity Description Groups of two students select a service provider company and collect four to five distinct advertisements or promotional materials, including TV commercials, online ads, print ads, social media campaigns, etc. Students then analyze the advertisements focusing on target audience, message, value proposition, and branding. Each group presents their findings verbally to the class, followed by a Q&A session. Learning Outcome This activity helps students understand advertisement strategies, identify key elements of effective promotional communication, analyze branding and messaging, and develop presentation and critical thinking skills. Activity Title A Debate on “Do Marketers Create Needs or Do Needs Pre-Exist?” Developed By Dr. Krunal Joshi Subject Marketing Management Activity Description The faculty divides the class into two groups: one group argues that marketers create needs, while the other believes that needs already exist and marketers merely identify them. Students are given time to prepare their arguments, followed by an open classroom debate. The faculty concludes by summarizing and integrating key points from both perspectives. Activity Process Group Division: Students are divided into two groups based on opposing viewpoints.
Preparation Time: Each group is given approximately 15 minutes to discuss and frame arguments.
Debate: Groups present and defend their viewpoints, followed by an open class discussion.
Faculty Summary: The faculty synthesizes arguments from both sides, clarifying misconceptions and connecting theoretical concepts.Learning Outcome This activity helps students critically analyze the concept of consumer needs, understand the role of marketers in uncovering latent needs, and develop skills in logical reasoning, communication, and collaborative discussion. Activity Title Role Play on Personal Selling Developed By Dr. Krunal Joshi Subject Sales and Distribution Management Activity Description This activity involves a role-play exercise where two students enact a real-life sales call situation in front of the class. One student assumes the role of a prospective customer, while the other acts as a salesperson. The interaction is observed by the rest of the class. Learning Outcome The activity helps students understand and critically evaluate each stage of the personal selling process, including approach, need identification, presentation, handling objections, and closing the sale. It enhances communication skills, practical selling knowledge, and observational learning among students. - Human Resource Management
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Activity Title Story Telling Developed By Dr. Anushree Mehta Subject Organizational Behaviour Activity Description This story highlights the history of Barbie, an 11-inch plastic doll introduced by Mattel, Inc. in 1959. Ruth Handler, cofounder of Mattel, introduced Barbie, and in 1961, her boyfriend Ken was launched. However, Barbie faced cultural challenges in some countries. In 1995, Saudi Arabia banned Barbie as she did not comply with Islamic dress codes. In response, Mattel and local companies introduced dolls like Fulla in Arab countries, fully covered in black and without a boyfriend, to respect local cultural norms. Learning Outcome Students will understand how cultural and social norms influence product acceptance, adaptation, and localization strategies in global business practices. Activity Title Team Building Exercise Developed By Dr. Anushree Mehta Subject Organizational Behaviour Activity Description Groups are formed to complete two tasks. In the first task, team members hold hands with adjacent members to form a circle, then turn 360 degrees without breaking the circle. The second task involves standing on a piece of paper and folding it progressively, ensuring all team members’ feet remain inside. Teams have 5 minutes for each task, and the team completing it successfully wins. Learning Outcome Enhances teamwork, coordination, problem-solving, communication, and collaborative planning under time constraints. Activity Title Field Activity Developed By Dr. Anushree Mehta Subject Human Resource Management Activity Description Visit a hotel or restaurant to observe front office staff, their activities, behavior, human traits, job performance, interactions with other roles (attendants, housekeepers), and working conditions. Interact with staff to validate observations. Conduct job evaluation for any two observed jobs using job evaluation fundamentals and present findings in class. Learning Outcome Provides practical understanding of job analysis, evaluation techniques, and real-world observation of employee roles and working conditions. Activity Title Storytelling Developed By Dr. Anushree Mehta Subject Performance Management Activity Description A young boy demonstrates initiative by cold-calling a potential employer to offer lawn-cutting services at a discounted rate. Despite rejection, he remains positive and declines an offered job, showing he was already self-employed. Classroom discussion focuses on the importance of self-appraisal, its parameters, and designing a self-appraisal form for a sales trainee at Maruti Motors. Learning Outcome Understanding the significance of self-appraisal, critical thinking in performance assessment, and practical application of self-evaluation techniques in real-world scenarios. Activity Title Determinant of Compensation System Developed By Dr. Anushree Mehta Subject Compensation Management Activity Description This is a group activity where students work in pairs to select a company in the MSME segment. They conduct interviews with the HR manager/personnel to understand the organization's compensation management system. The focus is on identifying the starting point of the compensation system, pay structures for various groups (sales, admin, executives), use of contingent pay, challenges in implementation, and software tools used. Each group records the interview and presents findings in class. Learning Outcome Understand the determinants of a compensation system, analyze pay structures across different employee groups, identify challenges and tools used, and develop practical insights from real-world HR interviews. Activity Title Storytelling Developed By Dr. Anushree Mehta Subject Performance Management Activity Description This storytelling activity centers on a young boy who demonstrates initiative by cold-calling a potential employer to offer lawn-cutting services at a discounted rate. Despite being rejected, he remains positive and declines a job offer, showing he was already self-employed. The classroom discussion focuses on the importance of self-appraisal, its parameters, and designing a self-appraisal form for a sales trainee at Maruti Motors. The activity encourages critical thinking and practical application of self-assessment concepts. Learning Outcome Students learn the significance of self-appraisal, understand parameters for evaluating performance, and practice designing self-assessment tools relevant to real-world business contexts. Activity Title Storytelling Developed By Dr. Tanvi Kothari Subject Management of Industrial Relations and Labour Laws Activity Description Different Panchatantra stories were narrated in the classroom to explain industrial dispute settlement mechanisms under the Industrial Dispute Act, 1947. Stories such as "The Lion and The Rabbit", "Two Cats and A Monkey", and "Chako and Chaki" were used to illustrate the concepts of collective bargaining, conciliation, and state intervention mechanisms, respectively. Learning Outcome Students understand the practical application of dispute resolution methods in industrial relations through storytelling and analogy, making complex legal concepts easier to grasp. Activity Title Video Story Telling Developed By Dr. Tanvi Kothari Subject Change Management and Organization Development Activity Description Students watch the video version of the business fable Our Iceberg Is Melting by John Kotter and Holger Rathgeber. The story about penguins teaches collaboration in the workplace to effectively handle macro changes in the environment. The activity elaborates the Eight-Point Process for creating successful change: (1) generate urgency; (2) form a guiding team; (3) create vision and strategy; (4) communicate a clear, inspiring message; (5) empower others to act; (6) gain momentum with quick wins; (7) sustain progress; and (8) embed change into the group culture. Learning Outcome Students understand Kotter's Eight-Step Change Model, learn strategies for managing organizational change, and explore ways to foster collaboration and adaptability in dynamic work environments. Activity Title Simulation Developed By Dr. Tanvi Kothari Subject Human Resource Planning and Development Activity Description Students participate in an assessment center simulation to understand the process of identifying employee potential. Groups of 2-3 students are assigned different tasks involving various training methods such as case studies, role plays, and in-basket exercises. At the end of the exercises, students select the most deserving candidates/employees based on performance. Learning Outcome Students learn about assessment center techniques, evaluation of employee potential, and application of different training methods for talent assessment. Activity Title Decision-Making Exercise Developed By Dr. Anushree Mehta Subject Organizational Behaviour Activity Description The faculty forms two groups of six students each. One group is tasked with finding a solution to a given problem, while the second group acts as the devil’s advocate, opposing the proposed solution. The exercise continues until both groups reach a consensus, fostering critical thinking, negotiation, and collaborative decision-making skills. Learning Outcome Students will develop skills in group decision-making, critical evaluation, handling opposing viewpoints, and achieving consensus through collaboration and discussion. Activity Title Simulation Developed By Dr. Anushree Mehta Subject Human Resource Management Activity Description Visit an organization and interact with HR professionals to understand the employee selection process. Choose a job position and design a selection process including sourcing, selection criteria, assessment sheets, and job advertising. Follow the detailed simulation steps to carry out the selection process. Learning Outcome Provides practical understanding of employee selection, sourcing strategies, designing selection criteria, and executing a structured recruitment process. Activity Title Case Let Developed By Dr. Anushree Mehta Subject Compensation Management Activity Description Mr. Neeraj, CEO of Lifeline Pharma Private Limited, faced challenges as the company’s production could not reach the market due to legal issues, leaving employees idle. HR VP Mr. Giriraj was asked to reduce salaries, causing potential talent attrition. Internal consultant Mr. Gautam analyzed internal and external data, evaluating factors affecting pay levels. The solution proposed included hybrid contingent pay schemes and team-based rewards, emphasizing teamwork and retaining high performers. Learning Outcome Understanding of reward management strategies, impact of compensation on employee retention and performance, and application of internal and external market data in designing effective reward systems. Activity Title Storytelling Developed By Dr. Anushree Mehta Subject Performance Management Activity Description This activity narrates HCL Infosystems' transformation led by Premkumar Seshadri through the Gold Standards program. The PULSE framework was introduced to drive behavioral and cultural changes, foster ownership, maximize potential, and demand excellence. PULSE 1.0 focused on behavioral shifts and internalizing processes, leading to improved compliance and identification of organizational gaps. The discussion encourages exploring strategies for introducing a new performance review system while retaining key talent. Learning Outcome Understanding the implementation of cultural and behavioral change programs, analyzing their impact on organizational performance, and developing strategies for effective performance review systems while ensuring talent retention. Activity Title Audit Questionnaire Design Developed By Dr. Tanvi Kothari Subject Human Resource Audit Activity Description Students work in groups to prepare a Human Resource audit questionnaire for any three HR functions of a company they have visited or where they completed their SIP as auditors. Separate questionnaires are to be designed for top management, line managers, HR staff, and workers to effectively audit the selected HR functions. Learning Outcome Students learn to design audit tools tailored to different organizational levels and gain practical experience in assessing HR functions systematically. Activity Title Industrial Visit and Interview Developed By Dr. Tanvi Kothari Subject Management of Industrial Relations and Labour Laws Activity Description This is an individual activity aimed at understanding the practical implications and applications of various labour laws, including Industrial Disputes Act (1947), Factories Act (1948), Industrial Employment Standing Orders Act (1946), Contract Labour (Regulation & Abolition) Act (1970), Child Labour (Prohibition and Regulation) Act (1986), and Apprentice Act (1961). The activity also covers concepts such as disciplinary issues, grievance mechanisms, workers’ participation management, and sexual harassment policies through visits and interviews. Learning Outcome Students gain practical insights into industrial relations and labour law compliance while learning to analyze workplace policies and their implementation. Activity Title Management Game Developed By Dr. Tanvi Kothari Subject Change Management and Organization Development Activity Description The class is divided into teams of two members. In each team, one member closes their eyes while the other guides them to move from one place to another. Both members are connected by touching the tips of their fingers during the activity. Learning Outcome Students learn about trust, communication, coordination, and teamwork in organizational settings. Activity Title Project Developed By Dr. Tanvi Kothari Subject Human Resource Planning and Development Activity Description This is a group activity with each group consisting of three members. The group first identifies a company/organization. They then design a training program for a chosen group of employees (e.g., sales executives in the white goods sector). The training program is structured based on the ADIME model (as explained in Chapter 1, page 33 of "Human Resource Development" by Werner), covering all phases: need assessment, training design, implementation, and evaluation. Learning Outcome Students learn to design a comprehensive training program, apply the ADIME model, and understand the full training process from needs assessment to evaluation in a real-world organizational context. - General Management
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Activity Title Netflix: A Case Study in Strategic Innovation and Global Expansion Developed By Dr. Urvi Amin Subject Strategic Management Activity Description This case study examines Netflix's transformation from a DVD-by-mail rental service to a leading global streaming platform. It analyzes key strategic decisions, innovation drivers, and the challenges and implications of global expansion. Learning Outcome Students gain insights into strategic innovation, global expansion strategies, and the decision-making processes that drive growth in the entertainment industry. Activity Title Professional Communication Roleplay Developed By Dr. Priyanka Batra Subject Managerial Communication Activity Description Students participated in roleplays focusing on telephone, video conferencing, and social media etiquettes. Small groups were assigned real-world scenarios, such as client calls, virtual team meetings, and online messaging exchanges. Students collaboratively strategized, practiced effective communication techniques, and emphasized clarity, professionalism, and adaptability. Each roleplay was followed by feedback sessions using an evaluation checklist. Learning Outcome Students enhanced their verbal and non-verbal communication skills, learned professional etiquettes across multiple digital channels, and gained practical insights into effective professional communication in diverse real-world contexts. Activity Globalization Roleplay Subject International Business Developed By Dr. Priyanka Batra Description In a dynamic classroom activity focused on international business, students engaged in an immersive roleplay session to spotlight the factors driving globalization. The objective was to provide a practical understanding of the complex forces shaping the interconnected world of international business. In a recent international business classroom activity, students participated in a roleplay session focusing on the factors driving globalization. Over 30 minutes, each student assumed a specific role representing different stakeholders in the global business landscape. The roles ranged from multinational corporations and government officials to consumers and technology innovators. Engaging in simulated discussions and negotiations, students navigated the challenges and opportunities arising from technological advancements, trade liberalization, and cultural exchange. Following the roleplay, a debriefing session emphasized insights gained from diverse perspectives, highlighting the interconnected nature of global business. The activity concluded with student reflections, providing valuable takeaways on how globalization factors impact decision-making in a simulated global business environment. This immersive experience not only brought theoretical concepts to life but also fostered a deeper comprehension of the multifaceted forces driving international business in a globalized era. Learning Outcome Students developed a practical understanding of globalization forces, gained insights into stakeholder perspectives, and learned how these factors influence decision-making in a global business environment. Activity Group Work and Discussions on Women Entrepreneurship Subject Entrepreneurship Development Developed By Dr. Shivanisinh Parmar Description Students were randomly divided into groups for discussions to understand entrepreneurship and the traits of an entrepreneur. They were assigned topics by the faculty and researched the background, challenges faced, motivations, funding sources, and business plan components of chosen entrepreneurs. They also explored industry conditions, hurdles overcome, and guidance sought by entrepreneurs. Each student presented their findings to the class, facilitating collaborative problem-solving, teamwork, and critical thinking. This activity promotes active learning, real-world insights, and effective understanding of entrepreneurship concepts. Activity Experimental Study Subject Research Methodology Developed By Dr. Tanvi Kothari Description Four students (two boys and two girls) volunteered for an experimental study conducted in two rounds. In the first round, each student was given a different puzzle with varying numbers of pieces and the time taken to complete each puzzle was recorded. In the second round, all students were given the same puzzle with the same number of pieces, and their completion times were recorded. The activity involved comparing the time taken by each student in both rounds to analyze performance differences. Activity Activity Based Learning Subject Business Statistics Developed By Dr. Janvi Joshi Description This is a role play based activity as a part of the course of Production and operation management which helps in learning inventory management aspects like limit the buildup inventories at any point of time in the production line, communicate status of work item as it moves through the workflow, lead time and safety stock management etc. Activity Title Case Study on LAB Developed By Dr. Urvi Amin Subject Legal Aspects of Business Activity Description In the Museum of Fine Arts (MFA), Emma's prized watercolor, "Sun-Kissed Cove," mysteriously vanishes, prompting an investigation into bailment agreements, security lapses, and institutional responsibility. Inspector Singh uncovers deceit and greed, leading to the culprit's apprehension and recovery of the painting. The case highlights the importance of robust bailment agreements, ethical considerations, preventive measures, and collaborative efforts against art crime. Learning Outcome Students will understand the legal implications of bailment agreements, the significance of security protocols in protecting valuable assets, and the ethical responsibilities of institutions handling art. Activity Business Analytics Chart Workshop Subject Business Analytics Developed By Dr. Priyanka Batra Description The primary goal of this workshop was to familiarize students with various types of charts and graphs, enhancing their data visualization skills. Students learned to select the most appropriate chart type for different datasets, improving their communication and decision-making capabilities. Learning Outcome Students gained practical skills in data visualization, learned to choose suitable chart types for analysis, and improved their ability to communicate insights effectively for better decision-making. Activity Documentary Subject Advanced Data Analytics Developed By Prof. Vrushabh Solanki Description The Great Hack is a documentary film that was released on Netflix in 2019. The documentary explores the role of data-driven political campaigns and the use of personal data in influencing the outcomes of elections, particularly focusing on the 2016 United States presidential election. It delves into the controversial practices of data analytics companies, such as Cambridge Analytica, in harvesting and utilizing user data for targeted political advertising. Students are instructed to watch the documentary then introduction and relevance of this documentary is given. Then a group discussion among class takes place regarding data privacy, usage of personal data in business context, decision making with the help of data etc. Activity Group Work and Discussions on Artificial Intelligence Subject Management Information System Developed By Dr. Shivanisinh Parmar Description Students were randomly divided into groups to discuss Artificial Intelligence (AI), including its functions, applications, benefits, and societal impacts. They analyzed both pros and cons of AI and engaged in collaborative discussions and tasks to promote critical thinking and teamwork. This activity fosters active learning, enhances long-term retention, and creates a dynamic learning environment where students can understand and apply AI concepts in real-world information system scenarios. Activity Monkey Business Illusion Subject Business Ethics & Corporate Governance Developed By Dr. Heena Joshi Description Show the "Monkey Business Illusion" video to students, instructing them to count the number of passes made by the team wearing white shirts. After the video, ask students how many passes they counted and if they noticed anything else, such as the gorilla. Use this to introduce inattentional blindness and selective attention, highlighting their impact on perception and ethical decision-making. Students then reflect on real-world scenarios where awareness beyond a focused task is important. Activity Activity Based Learning Subject Business Statistics Developed By Dr. Janvi Joshi Description In this simulation-based activity, students assume the role of portfolio managers guiding investors in selecting a company for investment within a given industry. They analyze the historical profits of two allocated companies using secondary data from company websites. Statistical concepts such as central tendency and variability are applied to make informed investment recommendations.